Ditch the Pitch: Business Expert Amiee Mueller Reveals the Best Strategy for Growing a Business Without Trying to Attract New Customers

With continued disappointing returns on both paid advertising and social media marketing, many businesses are beginning to rethink the time, energy, and money typically spent trying to attract new customers.

June 16, 2019 / / —

When most small business owners think about growing their business, they tend to think about marketing, advertising, and social media campaigns designed to bring in new customers.

That could be the wrong approach, says industry experts. Forbes continues to report widely cited statistics showing that it costs up to five times more money to attract a new customer than to retain a new one. According to data from ClickZ, the success rate of selling to an existing customer is 60-70%, while the success rate of selling to a new customer is only 5-20%.

Despite these data, Investpro.com reports that twice as many businesses are focused on new customer acquisition instead of retention. But that may be changing, as more experts believe the best growth strategy for a small business is to look for ways to add value to their existing customer base.

“The biggest challenge for most businesses is learning how to maximize the client list they already have,” says Amiee Mueller, co-founder and Chief Engagement Engineer of Vast Action, Inc., which supports the growth and success of entrepreneurs, sales professionals, and small business owners. Mueller is a speaker, coach, and author of the book, Destination Awesome: Get the Life You Want Even if You Have to Beat the Odds! “You’ve already done the work of getting clients. Now it’s a matter of how to retain those clients for life, keep them loyal, and get their repeat business and referrals.”

Most businesses are not set up to do that effectively. According to Michael Gerber, author of The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It, most businesses are not designed to handle more customers. “When a business owner says, ‘I don’t want to grow my business, I’d like to keep it about the same,’ what they are really saying is, ‘If my business got any bigger, doing it the way I’m doing it now, it would kill me!’” Gerber says.

Mueller overcame these challenges to build her $1.4 million-a-year business before teaching others how to sell, systematize, and scale their customer relationships for maximum leverage without creating chaos. “I didn’t start out intending to actually serve other businesses,” Mueller says. “But people kept coming to us, asking if we could help them do for their own businesses what we did for ours.”

For Mueller and her team at Vast Action, that success hinges upon creating a system that works. “If you don’t have a system in place, everything feels so chaotic,” Mueller, says. “It’s hard to manage everything, and you’re always all over the place.” For that reason, Vast Action helps businesses to master their sales process, to implement systems for organizing, tracking and communicating with clients and prospects, and to scale up in a way that lets business owners serve more people without sacrificing their lifestyle or becoming a victim of their own success.

“Working with Amiee Mueller and Vast Action has definitely taken my business to another level,” says client Brandon Wynn. “By marketing regularly to my customers, using Vast Action CRM, I have been able to build stronger relationships which has led to repeat business and growth to my customer list.”

Mueller believes there is always something businesses can do to add value to their existing customer base, and that this investment in the relationship creates more opportunities. “In its simplest form, value could just be teaching them how to correctly use what you already sold them,” she says. “And the best form of advertising is word of mouth. So, the better you are at serving people and adding value, the more likely they are to spread the word for you.”

Amiee Mueller is an author, speaker, and the co-founder of Vast Action, Inc., offering a variety of services and training programs with proven, actionable strategies for increased sales and sustainable business growth.

To explore Vast Action CRM or speaking, coaching, or consulting availability with Amiee Mueller, visit VastActionInc.com.

Company Name: Vizabol Media
Contact Name: Ralph Brogden
Country: United States
Phone: (347) 827-1562
Email: press@vizabol.com
Website URL: http://vizabol.com

Contact Info:
Email: Send Email

Source URL: https://marketersmedia.com/ditch-the-pitch-business-expert-amiee-mueller-reveals-the-best-strategy-for-growing-a-business-without-trying-to-attract-new-customers/524912


Release ID: 524912

More News From Biz Daily Online

China launches STAR, tech stock market to boost industry

Jul 22, 2019

BEIJING — Trading starts Monday on a Chinese stock market for high-tech companies that play a key role in official development plans that are straining relations with Washington. Regulators have approved 25 companies in information technology and other fields seen by communist leaders as a path to prosperity and global influence for the Shanghai Stock Exchange's STAR Market. The market, modeled on the U.S.-based NASDAQ, reflects the ruling Communist Party's desire to channel private capital into its development plans. It gives small Chinese investors a chance to buy into tech industries that have mostly turned to Wall Street to sell...

Asian stocks fall ahead of monthly employment data in US

Jul 22, 2019

BEIJING — Asian stocks advanced Friday as investors waited for American employment data and details of U.S.-Chinese trade talks. Benchmarks in Shanghai, Tokyo and Hong Kong rose while South Korea's was unchanged. Investors looked ahead to monthly U.S. jobs data due out Friday, which are expected to be a factor in the Federal Reserve's decision this month on interest rates. The markets expect a solid 165,000 increase in non-farm payrolls. The central bank has said it is prepared to cut rates to shore up the U.S. economy if trade disputes crimp growth. Expectations are rising that central banks will adopt...

Asian shares gain, Shanghai up 2.4%, on Fed rate cut talk

Jul 22, 2019

BANGKOK — Asian shares are higher with the Shanghai benchmark up 2.4% on hopes that a meeting between President Donald Trump and his counterpart Xi Jinping next week might help ease trade tensions. The Thursday tracked modest gains on Wall Street. Tokyo's Nikkei 225 index added 0.6% to 21,462.86 while the Hang Seng in Hong Kong surged 1.2% to 28,545.23. Shanghai was up 2.4% to 2,987.12 while Australia's S&P ASX 200 picked up 0.6% to 6,687.40. India's Sensex advanced 0.4% to 39,277.17. Shares fell in Jakarta but rose slightly in Taiwan and elsewhere in Southeast Asia. Confirmation that Trump and...

Stock markets stabilize after tumble over trade dispute

Jul 22, 2019

BANGKOK — World stock markets turned higher on Tuesday, stabilizing after heavy losses on Wall Street, as investors monitor the escalating dispute between China and the U.S. over trade. The FTSE 100 in Britain rose 0.9% to 7,230, while France's CAC 40 advanced 1.2% to 5,324. Germany's DAX advanced 0.6% to 11,949. Futures augured an upbeat start on Wall Street, with the contract for the Dow Jones Industrial Average up 0.6% and that for the S&P 500, which on Monday suffered its biggest loss since January, adding 0.7%. Investors already rattled by mounting tensions between Beijing and Washington got an...

Shares mixed after trade tensions spark Wall Street sell-off

Jul 22, 2019

BANGKOK — Shares were marginally higher in Europe on Wednesday, despite broad losses in Asia and New York, after Germany reported stronger-than-expected industrial output data. Germany's DAX gained 0.3% to 12,125.80 following the report that industrial production rose 0.5 percent in March from the month before. The CAC 40 in France added 0.2% to 5,405.50, while Britain's FTSE 100 fell 0.1% to 7,253.71. U.S. futures edged higher, with the contract for the Dow Jones Industrial Average up 0.1% at 25,991.00. The S&P 500 future contract gained 0.1% to 2,892.50. A broad sell-off on Wall Street pulled the Dow 1.8%, or...

About Us

Biz Daily Online gives a complete understanding of the world of business to you. Get today’s business news and learn about the trends that are affecting every business here.

Contact us: sales[at]bizdailyonline.com

Subscribe Now!